Resume

Alyssa Carter

1507 SW Montgomery St. B Portland, OR 97201 | alyssa.g.carter@gmail.com | 503-883-3379

linkedin.com/in/alyssacarter | twitter.com/AlyssaCarter |Alyssacarter.wordpress.com

Education

University of Oregon, School of Journalism and Communication, BA

· MAJOR: Journalism, Public Relations; MINOR: Business Administration

· GPA: 3.64/4.0

Professional Experience

Bernard HODES Group Account Coordinator, Advertising Portland, Ore.

June 2008 – Present

· Work both individually and in team setting to strategically research, plan, create, implement and measure marketing and media plans; manage key clients/promote branding, social media options, and integrated promotional support

· Day-to-day interaction between clients, media and agency relations for up to 30 accounts from a variety of industries, including health care, retail, government, and energy/utilities

· Assist with onboarding process of new clients; help build and grow relationships as well as communicate clearly and effectively to grow and retain clientele

Umpqua Bank Intern, Creative Strategies Portland, Ore.

Fall 2007

· Assisted marketing team with internal and external pieces including press releases, newsletters, Web updates, flyers and advertisements as well as research and media relations

· Drove successful opening of the bank’s trademark Innovation Lab by gaining media attention and aiding in coordination and execution of the grand opening event

· Worked with LANE PR and Community Relations department to gain media coverage for the bank’s Wish Upon a Star program, bringing the program’s wishes granted to over $135,000

Allen Hall Public Relations Account Executive, Public Relations Eugene, Ore.

2006 – 2007

· Helped coordinate Blackberry Jam Festival for City of Lowell (Ore.)

· Updated media list, wrote press releases, brainstormed, aided in redesign of logo and construction of media kit

Glaser & Associates Intern, Promotions and Public Relations Eugene, Ore.

Summer 2007

· Promoted book, gained publisher reviews, media coverage and promoted authors as experts in communication field

· Revised physical and electronic media kits and created the keynote DVD for presentations

The Annual Giving Program Supervisor, Fundraising and Development Eugene, Ore.

2004 – 2007

· Promoted to supervisor because of demonstrated fundraising and customer relations skills

· Raised over $140,000

· Developed action plans to meet fundraising goals and was responsible for motivating employees to perform to set budget initiatives, often exceeding $100,000

Other positions: DuckU (2007), Camp Adventure (2006, 2007), K.T. Contracting (2003-3005)

Skills

· Proficient in Microsoft Office (Word, Outlook, and PowerPoint)

· Proficient and daily use of social media outlets (Blogging, Facebook, YouTube, LinkedIn, Twitter, etc.)

· Working knowledge of Microsoft Excel and Adobe Photoshop